How Influencers Promoted  #StrawlessSkies for a Major Airline, Winning Them A 99:1 Positive Engagement Ratio

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A major airline wanted to raise awareness of its momentous environmental decision to drop plastic straws across all their flights. They used HYPR to discover, manage and track a highly successful influencer marketing campaign.

#StrawlessSkies was an innovative way to push the travel industry forward with grassroots influencer support, earning ROI with its target audience of young adults passionate about nature and travel, who were based in their top flight zones.

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4x the industry standard for engagement rate


1.6 million campaign impressions for a campaign budget of $25,000


Over 280K audience reach on free UGC using the campaign hashtag #StrawlessSkies

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#StrawlessSkies Case Study

This case study includes access to:

  • Advanced influencer discovery and evaluation techniques used by the airline
  • Content and creative strategy to reach target audience
  • Campaign analytics and ROI
  • The power of audience sentiment and user generated content

Trusted by major brands and agencies

HYPR works with Fortune 500 brands and agencies for influencer discovery, management, and measurement. We make your influencer marketing management more efficient, productive, and effective with the best tech on the market.

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Hawkins International PR

"No one beats HYPR when it comes to identifying the right micro-influencer for our clients. The HYPR account team has been instrumental in all of our influencer campaigns and activations due to their timely feedback and expert insight."

Screen Shot 2019-06-03 at 12.23.35 PM Winner of 2019 Digiday Award for Best Content Marketing Tech Platform

Social Media Coordinator at Major Public Relations and Communications Company

"Influencers make a huge difference in brand awareness and engagement. HYPR has helped us find exactly what and who we are looking for, as well as specific insights about their social platforms. I am beyond thankful for HYPR!"

Make influencer marketing more effective and efficient. 

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